Here’s how you can create a successful newsletter for your small business.

A company newsletter is a great way to reach out to your customers and keep them informed about the latest news and happenings around your business.  Interested in creating a newsletter for your small business, but not sure where to begin?  Here are some suggestions to get you started.

Use the Right Format for Your Business

Newsletters come in a variety of different formats, and certain formats will work far better for your business than others.  Before you do anything else, consider which format will best fit your company’s brand.  To help you decide, here are the pros and cons of the most popular newsletter formats:

  • Plain Text Email
    • Pro: Easy to format and does not require fancy software to create
    • Con: Limited to text only; cannot include graphics or creative formatting
  • HTML Email
    • Pro: Visually appealing and allows for greater creativity
    • Con: Size restrictions; can only be viewed when the reader is online
  • HTML Webpage
    • Pro: Limitless design potential; ample room for content and graphics; don’t have to send as an email attachment
    • Con: Takes time to design; can only be viewed while online
  • PDF
    • Pro: Limitless design potential; ample room for content and graphics; offers the ability to read offline
    • Con: Takes time to design; requires special application to create PDF content

Create Worthwhile Content

Many small business owners do not know what they should include in their newsletters.  Ultimately, your target audience will determine your content.  You should think about the information that will be useful to your audience and build your newsletter around these ideas.  Remember, your newsletter should provide value and should not include mindless or irrelevant copy.  Everything in your company’s newsletter should be purposeful.

Determine Frequency

Finally, it’s important to decide how often you will send out a company newsletter.  You do not want to send out a newsletter too frequently as this may overwhelm your readers and force you to rush through the creation process.  Additionally, sending out a newsletter too infrequently will fail to keep your readers well-informed about current news.  Determining your newsletter schedule may take some trial and error at the beginning, but once you decide on frequency, make sure that you adhere to your schedule and publish consistently.

Here are some of the tips that you should try when creating a newsletter for your small business.  Want to do something else for the sake of your business?  Then make sure you secure the right commercial insurance to protect against any risks that your company may face.  For assistance with your business insurance needs, contact the experts at Stromsoe Insurance Agency in Murrieta, California today.

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