Get your business ready for Saturday the 24th.

Small Business Saturday is a retail holiday that falls between Black Friday and Cyber Monday. This year, Small Business Saturday will fall on the 24th, and as the name suggests, this holiday is all about encouraging people to support their local small businesses this holiday shopping season. As a small business owner, there are several things you can do to get ready for this holiday. Here are some steps you should take.

Organize an Event

One way to take advantage of this Small Business Saturday is by planning an event at your location. While you can always hold a sale or offer special discounts to your customers, there are other options as well. For instance, you could give away small gifts or offer your customers automatic entry into a raffle event with every purchase. You can also offer free refreshments and even live entertainment. Hosting events such as these is a great way to generate interest and draw more customers into your store.

Advertise on Several Platforms

Once you have an event scheduled, make sure you advertise it. Hang promotional materials inside your actual storefront and also post about your event on your company’s website and social media accounts. This will help you reach a large online audience of potential customers. If you have the budget, you can also try more traditional advertising methods like taking out ads in the local newspaper or putting out a commercial. Employing these advertising methods can help you reach an older population of consumers who may not be as active online.

These are some of the steps you should take to get your company ready for this Small Business Saturday. Want another way to ensure that your business is ready for anything? Make sure you also have the right commercial insurance protections in place. For assistance with your business’s coverage needs, contact the experts at Stromsoe Insurance Agency in Murrieta, California. We are ready to get you the coverage that you need today.

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