How Small Business Owners Can Build Their Brand

Learn how you can create a strong branding campaign for your small business.

When you are first launching your small business, one of the most important things to think about is your company’s branding. While you might assume branding is as easy as choosing a company name and designing a logo, there’s actually a lot more planning and organization that goes into it. Here are some things to think about to help get you started with creating your unique brand image and message.

Evaluate Your Strengths

Oftentimes, small business owners feel like they have to do a little bit of everything in order to make their company successful. However, attempting to handle many different services, especially at the beginning of your business’s journey, is more likely to lead to confusion and inefficiency than it is to lead to success. In reality, it’s actually far better to have a clear idea of what you want your company to do. Not only does this clarity help you establish a consistent and recognizable brand, but it also allows you to focus your resources on the things you do best. To determine your company’s strengths, ask yourself these questions:

  • What am I passionate about?
  • Do I have experience/knowledge about this industry?
  • Am I willing to keep learning in order to improve?

When you can answer these questions, you can start building a clear and distinctive brand for your small business.

Focus on Providing Value

Once you determine what to focus on, it’s important to think critically about what you can offer your clients. For instance, think about what services you can offer and evaluate how useful these services actually are. From there, determine what you can do to increase the value you are offering your target audience. Keep in mind that you should not compromise your brand’s message or ethics in order to increase your offerings. Your deliverables should always adhere to your company’s core beliefs.

Use this advice when you are trying to build up your small business’s brand. Want another way to set your business up for success? Make sure you have the proper commercial insurance protections in place. For assistance with all your business insurance needs, contact the experts at Stromsoe Insurance Agency in Murrieta, California to get started today.

The Stromsoe Insurance Family Wishes You a Safe Holiday Season

Have a happy, healthy, and safe holiday season.

With the holidays nearly here, we at Stromsoe Insurance Agency would like to take this opportunity to wish you and your loved ones a very happy holiday season. As a premier insurance provider, we understand that the holidays can pose some unique and very serious risks to the people and things you care about most. This is why we would like to offer you these holiday safety tips to ensure your holidays are truly happy, healthy, and safe.

Fire Safety

  • Do not leave your oven or stove unattended while they are in use.
  • Remove flammable items from around your stove and oven. Make sure you keep a fire extinguisher in your kitchen for cooking fire emergencies.
  • Do not use real candles to decorate your home. Use electric candles or other flameless alternatives to reduce your fire risk.
  • Before hanging up decorative lights, inspect them for broken bulbs, frayed cords, or exposed wires. Discard any damaged lights, as they increase your fire risk.
  • Do not plug more than three strings of lights into a single outlet or extension cord. Overloading a plug could cause it to overheat and spark a fire.

Traveling Safety

  • Before you set out on your holiday road trip, make sure you have your car professionally serviced. This will reduce your chances of breaking down in the middle of your journey.
  • Check to see which weather conditions you will encounter on your drive and prepare your car accordingly. For instance, if rain is expected, make sure your car has new tires, heavy-duty windshield wipers, and freshly cleaned headlights.
  • Pack an emergency car kit. Your kit should include things like basic tools, first aid supplies, food, water, emergency money, and other useful supplies in the event that you break down and get stranded.

Home Security Safety

  • If you are leaving for the holidays, keep your plans under wraps. You do not want many people to know your home will be uninhabited, as this increases the chance of your home being targeted for a robbery.
  • Hire a house sitter or ask a friend to collect your mail and keep an eye on your home while you are away. A human presence at your home will keep criminals away.
  • If you are particularly worried about a break-in, invest in a good home security system.

Business Safety

  • Put floor mats by your front door to reduce the amount of water that your customers and employees track in. Use “wet floor” signs to warn people about their slipping risk.
  • If you are closing for the holidays, consider hiring a security guard or invest in a security system to ensure your business isn’t broken into.
  • Before leaving for the holidays, unplug all non-essential electronics and appliances. This will save you money on energy costs while also reducing the chances of a power surge damaging these items.
  • Review your business insurance to ensure you have adequate coverage for the various risks that your business will face from winter weather conditions and other threats.

Try out these safety tips to protect the people and things you love most this holiday season. Want another way to ensure your safety this season? Make sure you have the right personal and commercial insurance protections in place. For assistance with all your coverage needs, contact the experts at Stromsoe Insurance Agency in Murrieta, California today.

The Top 10 Most Commonly Stolen Cars in the U.S.

Are car thieves targeting your vehicle?

If you are like most car owners, the idea of having your vehicle stolen is a truly nightmarish scenario. Unfortunately, car theft is one of the most common crimes across the country. In fact, in 2017 alone there were 773,139 reported incidents of car theft, totaling approximately $6 billion in losses. With car theft such a common occurrence, you might be feeling worried about your own risk. Unfortunately, if your car is on the following list of the most commonly stolen cars in the U.S., your risk is even higher.

1) Honda Civic

  • Model Year Most Stolen (Number of Thefts): 1998 (6,707)
  • Total Number of Model Thefts: 45,062

2) Honda Accord

  • Model Year Most Stolen (Number of Thefts): 1997 (6,301)
  • Total Number of Model Thefts: 43,764

3) Ford Pickup (Full Size)

  • Model Year Most Stolen (Number of Thefts): 2006 (3,151)
  • Total Number of Model Thefts: 35,105

4) Chevrolet Pickup (Full Size)

  • Model Year Most Stolen (Number of Thefts): 2004 (1,970)
  • Total Number of Model Thefts: 30,058

5) Toyota Camry

  • Model Year Most Stolen (Number of Thefts): 2017 (1,100)
  • Total Number of Model Thefts: 17,278

6) Nissan Altima

  • Model Year Most Stolen (Number of Thefts): 2016 (1,450)
  • Total Number of Model Thefts: 13,358

7) Toyota Corolla

  • Model Year Most Stolen (Number of Thefts): 2016 (1,012)
  • Total Number of Model Thefts: 12,337

8) Dodge Pickup (Full Size)

  • Model Year Most Stolen (Number of Thefts): 2001 (1,242)
  • Total Number of Model Thefts: 12,004

9) GMC Pickup (Full Size)

  • Model Year Most Stolen (Number of Thefts): 2017 (957)
  • Total Number of Model Thefts: 10,865

10) Chevrolet Impala

  • Model Year Most Stolen (Number of Thefts): 2008 (991)
  • Total Number of Model Thefts: 9,487

Did your car make the list?  If so, it’s important that you take the necessary precautions to protect against car theft.  One of the best ways to protect yourself financially is by securing the right auto insurance.  For assistance with all your car coverage needs, contact the experts at Stromsoe Insurance Agency in Murrieta, California today.

Do You Need to Increase Your Personal Liability Coverage Limits?

Is your homeowners insurance offering you the liability protection you need?

While most people associate homeowners insurance with protection against physical damages, your policy actually offers you four main coverages: property, personal property, loss of use, and personal liability. Your personal liability insurance is what protects you if you accidentally cause third-party injuries or damage, or if third-party losses take place on your property. Because personal liability claims are some of the most expensive, it’s important to ensure that you have the comprehensive coverage you need. However, there is a chance that the coverage offered by your existing home insurance is not enough. Here’s what you need to know about determining your personal liability coverage needs and how you can secure additional protection if necessary.

  • How much personal liability coverage do you need?

When it comes down to it, there is no set amount of personal liability coverage that every homeowner needs to carry. Instead, your coverage needs are dependent on a series of individual factors. For instance, your liability coverage limits need to be high enough to account for your income, investments, and the property value of your home, as these are the main assets you are protecting. Additionally, the amount of coverage you need will be dependent on your actual risk. Homeowners that have pets, a swimming pool, or a trampoline on their property will automatically be subject to higher liability risks, and therefore require higher coverage limits. To determine exactly how much personal liability coverage is right for you, speak to an experienced insurance professional today.

  • How can I secure additional coverage?

If you do need to secure more liability coverage, you have some options. You can speak to your insurance agent and have them increase the personal liability coverage limits on your existing homeowners policy. This is convenient if you only need to make a small adjustment to your coverage. However, if you need to secure a more significant amount of extra coverage, you may want to invest in a personal umbrella insurance policy. These policies are designed to provide liability coverage for claims that are not covered by your other policies or for claims that exceed your coverage limits. Securing a personal umbrella policy is a great way to get the comprehensive insurance protection you need.

This is what you need to know about your personal liability coverage limits. Do you have additional questions regarding your liability or homeowners insurance? If so, contact the team at Stromsoe Insurance Agency in Murrieta, California. We are ready to assist you with all your coverage needs today.